U-Turn Staff_en

Frauke Scharrenbroich

is the owner and managing director of U-Turn Research.

More than 20 years of market research experience and the right feeling for customers and employees distinguish her as a qualified executive.

Team management, process planning and optimization, Qual. & CATI expert

Dennis Welker
Senior Sales Manager

is your contact when it comes to inquiries and proposals.

A typical lateral entrant, he has worked in nearly all market research areas in the past 15 years.
Recruitment, project management, programming, data analysis, field management and, ultimately, customer service and tender preparation provide fundamental knowledge about the feasibility of your inquiries and requests.

Consulting, communication, feasibility analysis, method recommendation, calculation

Anja Heinemeyer
Senior Project Manager

is, with her perfectionism and her 20 years of market research experience, the ideal project manager. In case you or we forget something in the preliminary stage of project planning – she will be calling it to attention before it’s too late.

Team management, controlling, healthcare, legal research, POS & CAPI experts

Katharina Dragon
Project Manager

Has more than 15 years of experience in the market research industry, 11 of which she has been working as an independent project manager for national and international market studies and social surveys.

She has been working with a large variety of survey methods (Face to Face, PAPI, CAPI or CATI interviews, POS, group discussions, mystery shopping) in the areas of B2C and B2B.

She has also prepared and analysed all data.



Zeynep Kaluk
Project Manager

As a graduate in empirical social research and an experienced recruiter, Ms Kaluk combines knowledge and practice to ensure that projects are implemented perfectly.

In particular she is an expert on CATI and Internet/online studies in both the B2C and B2B segments, and also takes care of data handling and analysis.

Her key areas are media, telecommunication and information technology.

Ms Kaluk displays a customer-focused and flexible approach to her work.




Michael Przybilla
Junior Project Manager

is a student on the Masters programme entitled “Sociology and Social Research” at the University of Cologne, and since 2018 has also been a student trainee in the U-Turn Research team.

Thanks to his various student activities in the area of market and opinion research during his academic career, he is greatly familiar with

all the processes of a study, from the issuing of the quotation and the project management through to the data analysis and presentation of the results.

In his current position as Junior Project Manager he assists in the places where support is needed during the conducting of the study.

Continuous client contact and the acquisition and coordination of interviewers and test subjects form part of his daily working life.