Qualitative Market Research

From recruitment to the complete conception, conduction, analysis and presentation: the supervision of your project stays under one roof.
We are happy to take on field services and find fitting test persons for you. Thanks to our network of proficient partners, a variety of countries, cities, studios and moderators are available to you. We gladly choose the right location for you. Focus groups, IDIs, TDIs, Skype interviews, workshops, online group discussions, online communities, online blogs, road tests, car and motorcycle clinics are part of our portfolio.

We have an extensive quality control, from full service to sheer field work.
You decide on the services you need.

Quantitative Market Research


The U-Turn Research CATI studio in Cologne has 24 CATI stations.

Collaborations with various institutes in Europe, Asia and Eastern Europe cover the remaining part of the international field.

We provide you with the programming and data supply in SPSS, Excel, ASCII, and tabulation, but, of course, we can also work with your programming.
You’re more than welcome to carry out the interviewers’ briefing and the monitoring at our Cologne headquarters, but we are happy to do this for you as well.

Whether you prefer to conduct a B2B or B2C survey – we look forward to your inquiries.


With our own field of interviewers in Germany, France, the Benelux countries and the UK, as well as F2F fields via our partner institutes in Italy and Spain, we can offer you B2B as well as B2C surveys. Whether you would like to conduct surveys representative of the population, product tests or self-completed surveys – we’re always your central contacts, managing and controlling all international field services for you.


A network of POS-interviewers that has constantly grown over the years is at your disposal for nearly all ranges of services. We are familiar with the high requirements of point-of-sale and trade fair surveys and know how to meet the.


U-Turn Research does not have any own online panels but, of course, we collaborate with highly experienced partner institutes in this area.
However, we can recruit special panels for you that could never ad hoc be interviewed online – target groups that cannot be found in any existing panel, including purchasing decision-makers, craftsmen, patients, physicians, KOLs, etc.