U-Turn Staff_en

Frauke Scharrenbroich

is the owner and managing director of U-Turn Research.

More than 20 years of market research experience and the right feeling for customers and employees distinguish her as a qualified executive.

Team management, process planning and optimization, Qual. & CATI expert


Dennis Welker
Senior Sales Manager

is your contact when it comes to inquiries and proposals.

A typical lateral entrant, he has worked in nearly all market research areas in the past 15 years.
Recruitment, project management, programming, data analysis, field management and, ultimately, customer service and tender preparation provide fundamental knowledge about the feasibility of your inquiries and requests.

Consulting, communication, feasibility analysis, method recommendation, calculation


Anja Heinemeyer
Senior Project Manager

is, with her perfectionism and her 20 years of market research experience, the ideal project manager. In case you or we forget something in the preliminary stage of project planning – she will be calling it to attention before it’s too late.

Team management, controlling, healthcare, legal research, POS & CAPI experts


Saskia Effey
Project Manager

Within the past 10 years in the market research industry, she has worked with all different kinds of survey methods.

She doesn’t mind picking up the phone herself to recruit respondents or being present at the POS
in order to be close to the project.

She can hence guarantee all of her clients a deep investment in the project.



Katharina Dragon
Project Manager

Has more than 15 years of experience in the market research industry, 11 of which she has been working as an independent project manager for national and international market studies and social surveys.

She has been working with a large variety of survey methods (Face to Face, PAPI, CAPI or CATI interviews, POS, group discussions, mystery shopping) in the areas of B2C and B2B.

She has also prepared and analysed all data.




Jennifer Kreft
Junior Project Manager

After studying communication design and photography and spending one year in Australia, she brings some
fresh air into the office and is very motivated to acquire the necessary knowledge.
Due to her versatility and her keen eye for detail, she is the perfect addition to the team and has already been able
to gather valuable experiences in different areas of market research.