Research Partners_en

U- Turn is classical fieldwork agency which offers national and international data collection.
We are offering in house programming, analysis and concept, but if you require moderation and/or reporting we have trusted research partners we work with.

Wolfgang Plöger

studied psychology, focusing on environmental psychology and criminology at Heidelberg’s Ruprecht-Karls-Universität. He was member of the Management Board of the Sinus-Institut for more than 15 years.
Wolfgang Plöger, being a researcher and consultant with many years of international experience, specialising in psychological and sociocultural target group research, strategic brand positioning, product development and design research, as well as applied environmental and value change know-how, is familiar with diverse markets. This including the areas of B2B, B2C and B2G as well as, inter alia, the following sectors: automotive, local transport, finance, healthcare, energy, ICT.


Dr. Marco Lalli

studied psychology, focusing on environmental psychology and research methods, in Heidelberg and received his doctoral degree from the university of Darmstadt with a thesis concerning social psychology und decision theory. He is a member of the Berufsverband Deutscher Markt- und Sozialforscher e.V., BVM. After having worked for different German colleges and universities for many years, Marco Lalli became an independent consultant in 1994. Since the beginning of 2002, he is the sole owner and managing director of the social research company sociotrend GmbH. Marco Lalli is author of numerous, including international, publications in the area of social and environmental psychology. With his methodical know-how, he supports research institutes and companies in planning, conducting and evaluating quantitative market and social research studies. Additional to the traditional range of multivariate, statistical evaluation procedures, he also specialises in pricing procedures and, particularly, conjoint analysis methods. Furthermore, Marco Lalli is an acknowledged expert for evaluation projects (program and process evaluation) and for preparing and supporting corporate identity programs.  Employee surveys, image analyses as well as the development of target group and segmentation models are further fields of work worth mentioning.  He has many years of experience in the sectors automotive, medical technology, telecommunications, banking and financial services, energy producers, food and beverages as well as media.